The Original
Extended Reach Applicator
Apply Skincare Anywhere You Can't Reach
Trusted by Dermatologists for More Than 30 Years
100% Made in the US
Apply lotions, creams, sunscreens, prescribed and over-the-counter topical products to hard-to-reach areas—comfortably and independently.
Trusted for Over 30 Years
Proudly helping people apply skincare to hard-to-reach areas since 1994
Trusted by Medical Professionals
Used by dermatology professionals for decades
Made in the USA
American-made quality
Designed for Better Reach
Apply skincare anywhere you can’t reach
More Than 30 Years of Reaching Further
Beach Beginnings
More than 30 years ago, a simple idea born from a frustrating moment at the beach became the beginning of Southern Exposure. Everyone should be able to care for themselves with greater independence — even in places that are hard to reach.
Early Production
What began as a simple idea soon became a product in production. Working with American manufacturers, Southern Exposure turned that early concept into a thoughtfully designed applicator made to help people care for hard-to-reach areas more easily and independently.
Find the Applicator That Fits Your Routine
BLUE ICE APPLICATOR
A refreshing everyday essential designed to make applying lotions and skincare to hard-to-reach areas simple and comfortable.
PURE WHITE APPLICATOR
The same signature applicator as Blue Ice, offered in a clean, classic white finish.
FOUNDERS LIMITED EDITION ORANGE APPLICATOR
A bold limited-edition color featuring a different Southern Exposure applicator design while providing the extended reach our customers depend on.
Professional Solutions For Better Patient Care
Designed for dermatology practices, medical offices, and professional care settings, our extended-reach applicators help patients apply lotions, creams, and skincare products to hard-to-reach areas with greater independence and ease.
Professional Starter Pack
Built for professional practices, the Starter Pack provides individually packaged extended-reach applicators in one convenient solution—making it easy to introduce patients to a practical tool they can continue using at home.
Simple to Use. Easy to Reach.
APPLY
Apply your favorite lotion, cream, or skincare product directly to the applicator pad.
REACH
CLEAN
After use, wash with warm, soapy water.
Rinse
Rinse thoroughly with warm water. Allow to dry completely before closing for storage.
Made in America. Built for Today.
American Manufacturing. Proven Experience.
Southern Exposure combines more than 30 years of product development experience with today’s American manufacturing capabilities.
Quality-Focused Production
Our applicators are made in the USA, with production and fulfillment taking place in highly accredited ISO-certified production facilities.
Designed to Keep Improving
Decades of hands-on experience continue to guide how we refine our products and develop solutions for consumers, medical professionals, and strategic partners.
Better Reach Starts Here
Whether you’re looking for an easier way to apply everyday skincare or a practical solution for professional care, Southern Exposure makes reaching hard-to-reach areas simple.